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What is Ideology and How Does It Work?

What is Ideology and How Does It Work?

Dr. Matthew Hale, Assistant Professor of Communication, provides a very basic introduction to the concept of ideology. We examine a few things in this video. First we define ideology, taking a look at the work of Terry Eagleton as a jumping off point. Next, we examine the theory of cultural hegemony developed by Antonio Gramsci. Finally, we ...

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