GSK Consumer Healthcare is launching its global toothpaste brand Parodontax in India, to strengthen its oral care portfolio. The company, which has been focusing on Sensodyne in the tooth sensitivity ...

How do you grow from a niche into the mainstream, without losing your price premium? How do you do this when the mainstream has different rules – and huge incumbents that you can't beat head-to-head?

Parodontax, a toothpaste brand known as Corsodyl in the UK, increased brand sales by releasing a creative film that taught people to take gum disease more seriously. We’re long-term subscribers to ...