BRISTOL, Tenn. (WJHL) — Calling all builders, for the first time, the Bristol Brick Convention will take place Saturday and Sunday at the Bristol Motor Speedway South Building. “It’s our first ever ...

Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." ...

LEGO builders were at Bristol Motor Speedway on Saturday for the first Bristol Brick Convention. The convention featured all things LEGO, from artists and builders to ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Lego bricks come in a ridiculously vast array of sizes and shapes, but the company is unveiling an entirely new take on its classic shape at CES 2026. Meet the Lego Smart Brick, a standard-sized 2 x 4 ...

Kids don’t play with one big thing.” The line landed like a provocation this week and threatens to reshape what families buy in 2026. Wired’s ...

Flowers, succulents and Formula One race cars helped fuel a 12% revenue bump for Lego during the first half of the year. The company reported a record 34.6 billion Danish kroner, or $5.4 billion, in ...