NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of ...

As companies adapt to digital transformation, resilience has become essential. Organizations can no longer rely on rigid processes or legacy systems in a business landscape defined by constant change ...

While a new year means new opportunities for retailers, the importance of a successful customer loyalty program remains as important as ever. Companies need to build a trusted, positive emotional ...